Shortcode / Longcode
Short Code:
A SMS short code is a 5 digit number, provided by mobile network operators, on which data (SMS) can be sent by subscribers of the mobile operators. All incoming SMS, to the short code can be made available with full details to the customer. Short Codes are 5 or 6 digit shared numbers designed to be easier to read and remember than normal telephone numbers which enables 2 way communication between you and your customers/clients and widely used for value-added services such as Reality Show Voting, Customers Feed back, Voting & Polling, Automated Lead Generation, Online Subscriptions, Exam Results & Media & Entertainment Sectors.
How Short Code Works:
Short Code works with Keyword, keyword is a unique word which is assigned to the short code number, when you or your customers send an SMS from any mobile with a specific keyword given by you, they will get a automatic reply which is set by you.
Usage Of Short Code:
Short code can be Used by advertising agencies, media companies, radio stations, TV channels, Restaurants, Tours & Travel agency marketing savvy companies for campaigns, contests etc.
For lead generation, Advertising agencies prefer to use it as the response to their advertising campaign is measurable on parameters like numbers, time, effectiveness, etc.
Benefits Of Short Code:
- Short codes are more memorable than long phone numbers.
- Hot lead generation is quick & probability of getting enquiries is more than other print ads.
- Combined with marketing campaign can be automated, personalized, customized and analyzed.
- Short codes are very effective because interested prospect can take immediate call to action.
